Extracting data from conversations with customers

Jan 27, 2023

What is users experience, why it is important and how it affects SEO 

by Vytenis

What is user’s experience?


User experience (UX) refers to the overall experience a person has when interacting with a product or service, including the design, functionality, and ease of use. It encompasses a wide range of elements, from the layout and organization of a website or app to the speed and responsiveness of a system. The goal of UX design is to create products that are intuitive, efficient, and satisfying for users, with the ultimate goal of improving overall customer satisfaction and loyalty. Effective UX design takes into account the needs and goals of the target audience, as well as any constraints or limitations of the product or service. As technology continues to evolve, the field of UX design is becoming increasingly important, as companies strive to create products that are easy and enjoyable to use in order to stand out in a crowded marketplace.

Why user experience is important?


User experience (UX) is important because it directly affects how a user interacts with and perceives a product or service. A positive UX can lead to increased customer satisfaction, loyalty, and advocacy, while a poor UX can result in frustration, confusion, and abandonment. UX design also plays a crucial role in the overall success of a business, as it can impact conversion rates, revenue, and brand reputation. Additionally, with the rise of digital products and services, UX has become even more important as it is often the primary way that users interact with a company or brand. By taking the time to understand user needs and design a seamless and intuitive user experience, businesses can differentiate themselves from competitors and create a competitive advantage. Here are some reasons why UX is important. You can read more here, on how to increase it.

Reduces cost and saves time

More companies now recognize the importance of the discovery phase of a project since it can head off usability problems later in the product design cycle. By establishing built-in risk management channels that address several problems and challenges that startups and software firms encounter on a daily basis, an early investment in UX design will considerably lower development costs. Invest in the top UX design firm to provide you with ideal user experience. With a robust user interface, you may avoid frequent changes and save time and resources.

Increased SEO and site traffic

UX is a crucial component of Search Engine Optimization (SEO), as the two are focused on the same objective: assisting users in finding digital platforms to increase conversion. When used together, they effectively build and market the product because SEO can bring in more visitors and UX design helps people grasp things in a way that keeps them interested. Because Google is committed to delivering the best user experience, UX is a key ranking element and is therefore closely related to SEO. So the more user-friendly and well-designed your website is, the more visibility it will have through organic search. Enhancing the user experience on your digital platform will also help you drive more traffic to your website, which will increase user engagement and brand awareness.

Increased brand loyalty and customer satisfaction

Increased brand loyalty and customer satisfaction are two key benefits of a positive user experience (UX). When users have a seamless and enjoyable experience with a product or service, they are more likely to return and continue using it. This creates a strong sense of loyalty to the brand, as users are more likely to choose it over competitors. Additionally, a positive user experience design can lead to increased customer satisfaction, as users feel that their needs are being met and that the product or service is meeting their expectations. Satisfied customers are also more likely to recommend the product or service to others, leading to potential new customers and even more brand loyalty. Furthermore, a good user experience can also lead to increased conversion rates, revenue, and brand reputation. Overall, investing in UX design can have a significant impact on the overall success of a business, through increased brand loyalty and customer satisfaction.


How it affect SEO?


User experience (UX) can have a significant impact on search engine optimization (SEO) because it affects how easily search engines can crawl and index a website, as well as how users interact with the website. A well-designed UX can help search engines understand the structure and content of a website, making it easier for them to crawl and index the pages. Additionally, a positive UX can lead to increased user engagement, such as longer visit duration and a higher number of pages viewed per session. This can signal to search engines that the website is providing valuable and relevant content, which can improve its search engine ranking.

On the other hand, a poor UX can lead to a high bounce rate and low engagement, which can negatively impact search engine ranking. Furthermore, having a website that is mobile-friendly, page speed fast, and accessible also improves the UX and it is also a ranking factor for search engines. Overall, investing in UX design can help to improve search engine ranking and visibility, which can drive more traffic to a website and increase its chances of appearing at the top of search engine results.

Improve website user experience with isLucid


isLucid meeting management platform allows its users to create a better user experience through the online meetings space. isLucid gives its users an opportunity to manage their online meetings in the easiest way possible. Meeting information management software provides real-time transcription, and enables users to create tasks and meeting minutes within a single click. Information is being transferred to preferred project management software, CRM, or ATS. You can create meeting agenda and bookmark important notes from the online meeting. Meeting transcript files can be uploaded from different online meeting platforms (Microsoft Teams, Google Meets, Zoom). People are informed about the tasks or shared meeting minutes.

isLucid meeting information management platform brings its users an opportunity to have all of their generated meeting transcript files securely stored in one place.

If you are interested in isLucid digital meeting assistant, you can try it for free: isLucid Download Page

You can also book a demo and get a walkthrough: Book a Demo


Get the latest updates mailed to you

    By clicking subscribe, you are consenting to allow Lucid to store and process your personal information to provide you the service requested

    Sing up to increase your productivity!


    You have successfully subscribed to the newsletter

    There was an error while trying to send your request. Please try again.

    isLucid will use the information you provide on this form to be in touch with you and to provide useful content.